Placeholder Industrials SE (PHI)
Illustrative thesis. An equipment maker whose order book has recovered faster than its share price; the case rests on orders turning into revenue over the next two years.
A fictional reference portfolio showing how the lab presents holdings, performance, transactions, theses and updates.
Valued at the latest price mark. Weights include cash; contribution is each position's gain or loss as a share of the starting £1,000.
| Holding | Shares | Avg cost | Price | Value | Weight | Return | Contribution | Thesis |
|---|---|---|---|---|---|---|---|---|
| XSWExample Software Co. | 1.2056 | $180.00 | $198.00 | £187.39 | 18.9% | +7.8% | +2.83% | Read |
| SMFSample Foods plc | 48.54 | 412p | 377p | £183.00 | 18.5% | -8.5% | -1.49% | Read |
| PHIPlaceholder Industrials SE | 2.5436 | €64.00 | €71.50 | £154.59 | 15.6% | +10.3% | +1.44% | Read |
| CashGBP | — | — | — | £466.27 | 47.0% | — | — | — |
Closed: MKR -3.50% contribution.
| Date | Portfolio index | DEMOIDX — primary index | DEMOUS — Demo US 500 ref index |
|---|---|---|---|
| 5 Jan 2026 | 100.0 | 100.0 | 100.0 |
| 6 Jan 2026 | 100.0 | 100.0 | 100.0 |
| 20 Jan 2026 | 99.9 | 100.0 | 100.0 |
| 21 Jan 2026 | 99.9 | 100.0 | 100.0 |
| 30 Jan 2026 | 99.4 | 101.2 | 101.8 |
| 10 Feb 2026 | 99.4 | 101.2 | 101.8 |
| 27 Feb 2026 | 100.3 | 102.0 | 103.5 |
| 31 Mar 2026 | 100.2 | 100.8 | 101.2 |
| 15 Apr 2026 | 100.4 | 100.8 | 101.2 |
| 30 Apr 2026 | 100.5 | 102.6 | 104.0 |
| 12 May 2026 | 101.3 | 102.6 | 104.0 |
| 29 May 2026 | 100.4 | 103.4 | 105.6 |
| 8 Jun 2026 | 100.1 | 103.4 | 105.6 |
| 30 Jun 2026 | 99.1 | 104.1 | 106.9 |
DEMOIDX, Demo World Index (Fictional; tracks the Demo World). Fictional. Included only to show how the primary benchmark, excess return and its £ equivalent are displayed.
DEMOUS, Demo US 500 Index (Fictional; tracks the Demo US 500). Fictional. Included only to show how a secondary reference line and return are displayed.
Excess return is always measured against DEMOIDX; DEMOUS is context only. Benchmarks aren't changed after seeing results; any change is recorded with a dated reason.
Rows are never edited or deleted. A mistake is fixed by adding a correction, and both stay visible.
| Date | Action | Holding | Shares | Price | FX | GBP | Fees | Reason |
|---|---|---|---|---|---|---|---|---|
| SELL · 8 Jun 2026 · t0010 | SELL | MKRMock Retail Inc. | 4.4118 | $33.10 | 0.7900 | £115.36 | £0.17 | Exit: the turnaround thesis failed its own test (see the thesis update). |
| SELL · 12 May 2026 · t0009 | SELL | XSWExample Software Co. | 0.6 | $214.00 | 0.7900 | £101.44 | £0.15 | Trim: the position had grown past my sizing limit after a strong run. |
| DIVIDEND · 15 Apr 2026 · t0008 | DIVIDEND | SMFSample Foods plc | — | — | — | £2.10 | — | Final dividend. |
| FEE · 31 Mar 2026 · t0007 | FEE | — | — | — | — | £1.50 | — | Quarterly platform fee. |
| BUY · 10 Feb 2026 · t0006 | BUY | PHIPlaceholder Industrials SE | 2.5436 | €64.00 | 0.8600 | £140.00 | £0.21 | Opening position: order book recovering faster than the share price. Thesis |
| CORRECTION · 21 Jan 2026 · t0005 | CORRECTION | — | — | — | — | — | — | Entered twice. Only one purchase was made (t0003). Voids t0004. |
| BUY · 20 Jan 2026 · t0004 | BUY | MKRMock Retail Inc. | 4.4118 | $42.50 | 0.8000 | £150.00 | £0.23 | Opening position: turnaround case on a cheap multiple. Voided by t0005. Thesis |
| BUY · 20 Jan 2026 · t0003 | BUY | MKRMock Retail Inc. | 4.4118 | $42.50 | 0.8000 | £150.00 | £0.23 | Opening position: turnaround case on a cheap multiple. Thesis |
| BUY · 6 Jan 2026 · t0002 | BUY | SMFSample Foods plc | 48.54 | 412p | — | £199.98 | — | Opening position: steady cash generator, bought as ballast. Thesis |
| BUY · 5 Jan 2026 · t0001 | BUY | XSWExample Software Co. | 1.8056 | $180.00 | 0.8000 | £260.00 | £0.39 | Opening position: recurring revenue at a price that assumes growth stalls. Thesis |
The original case keeps its date. Later thinking is added as dated updates, so earlier reasoning stays visible, including where it was wrong.
Illustrative thesis. An equipment maker whose order book has recovered faster than its share price; the case rests on orders turning into revenue over the next two years.
Illustrative thesis. A slow-growing packaged-food business bought for steady cash generation and a covered dividend, sized as ballast rather than for upside.
Illustrative thesis. A subscription software business whose share price implies growth is about to stall, while renewal data suggests customers are still expanding their use. The bet is that durable net revenue retention gets the market to pay for more than a slowdown.
Illustrative thesis. A payments processor I'm watching but haven't bought: the business looks good, the price doesn't yet.
Illustrative thesis. A turnaround case: a retailer closing weak stores, betting that like-for-like sales would stabilise within two quarters.